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Dyson Supersonic™

Fastest digital motor. Designed for fast drying.

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Dyson Supersonic™ ヘアードライヤー

Valentine's Day gift edition.

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Dyson engineers set about finding a better way to look after hair. It wasn’t a lotion or potion – it was a motor.

Steve Courtney Concepts Director

Why hair dryer design hadn’t changed since the 1960s.

Hair dryers may have changed in appearance and colour in the past 50 years. But only trying to make them work better leads to invention. See the story

Love is in the air

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Engineers, Trichologists, Scientists …and a champion hair stylist.

Akin Konizi, four-time winner of British Hairdresser of the year, thought that hair dryers should work better too. Bringing decades of styling experience to our hair laboratory, he challenged Dyson engineers and scientists every step of the way – putting our prototypes through their paces.
“With our digital motor, we changed vacuuming, and then hand drying. Now we’re changing haircare.”
James Dyson signature
James Dyson signature
James Dyson Inventor

Every detail obsessed over. From head to handle.

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¹ Tested vs. top 20 best-selling hair dryers as at February 2017. ¹ Tested vs. top 20 best-selling hair dryers as at February 2017. ¹ Tested vs. top 20 best-selling hair dryers as at February 2017.